E-Commerce and Retail

At Lex Alliance, our E-Commerce and Retail practice ensures that your online and brick-and-mortar ventures stay ahead of regulatory requirements and safeguard your brand. We guide clients through the evolving landscape of consumer protection and e-commerce regulations, drafting compliant website terms and conditions, user policies, and dispute-resolution mechanisms under the Consumer Protection (E-Commerce) Rules. Our team also helps you navigate the complexities of product listings, pricing transparency, and refund or return frameworks to minimize risk and build customer trust.

At the same time, we ensure your data collection, storage, and processing practices align with India’s data privacy laws and global cybersecurity standards, crafting privacy policies, conducting security audits, and advising on breach-response protocols to keep sensitive customer and business information secure. Finally, we protect your intellectual property and trademarks, handling brand registration, monitoring for infringement, and enforcing your rights in the online marketplace. By integrating regulatory know-how with commercial sensibility, we help you grow your e-commerce and retail operations confidently and sustainably.